Bad Habit

Challenge

Bad Habits was conceived as more than a restaurant—it needed an identity and environment with its own energy, attitude and point of view.

The challenge was to create a brand that could live across traditional identity and graphic applications while transforming a large physical space into something immediately recognizable and memorable.

Approach

I developed the brand identity and a complete visual world around it, using custom artwork, typography, collage, illustration and layered textures to give the space its character.

Rather than treating the interior artwork as decoration, each wall was designed as part of the identity. Large-scale compositions move throughout the restaurant, creating individual moments while connecting back to one visual language.

The result blurs the line between branding, artwork and environment—turning the restaurant itself into the strongest expression of the brand.

Work

Full brand identity and creative direction spanning logo and visual language, custom artwork, large-scale interior walls, environmental graphics, menus, collateral and branded applications.

From the smallest graphic details to full-scale installations, every element was developed to feel like part of the same world—creating an identity experienced throughout the entire space.

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