Sauna Stick

Challenge
Introduce a mineral hydration product specifically designed around thermal wellness and establish it as a premium product in the sauna world.

Approach
Positioned Sauna Stick around the experience of heat, recovery and replenishment. A quiet, premium identity combines restrained typography, mineral-inspired color, organic forms and tactile product imagery to differentiate the brand from conventional performance hydration.

Work
Created the identity and packaging system across individual sticks, flavor pouches and variety packs, then extended the visual language through product photography, campaign imagery, digital direction and e-commerce applications.

Results
A scalable wellness brand system that turns a functional hydration product into a recognizable thermal-wellness ritual—built to move consistently from packaging to digital, retail and future product extensions.

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